CV

Professional Summary

I'm a Copywriter, Editor and Project Manager in California with 13 years of experience. My education in creative writing and theater instilled in me the ability to connect with my audience. Today, I use that ability in marketing and advertising.

I identify client needs to craft impactful copy that influences consumer behavior. I specialize in managing teams of writers and editors that create marketing magic through the power of words. I've written for all mediums including digital, print, video and radio.

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Skills

Content Strategy Writing Team Management

Branding Social Media Video Content Google Analytics Creative Initiatives HTML WordPress Project Management

Work Experience

March 2021-Present

Copywriter and Editor, The Recording Academy

Worked with Creative Director and Designers to set copy voice and tone for all verticals.
Wrote and/or edited all copy, including Grammy rulebook, banners, social, video and press releases.
Triannually edited and project managed 210 Billboard Magazine ads in three days for The Mandalorian, Encanto, Barbie, Oppenheimer, Beyoncé, Taylor Swift and more.
Served as Editor-In-Chief and Project Manager of the 180-page annual Grammy program book.
Prepared presentation decks and presented content plans to the CEO, clients and Creative Director.

August 2020-Present

Copywriter, ICON Creative Agency

Execute and edit all copy, including packaging, websites, taglines and pitch decks.
Collaborate with the Creative Director and Art Directors to develop style guides.
Work directly with clients to ensure all deliverables align with their vision for their brand.
Carry out competitor research and analysis for clients.

October 2017-September 2019

Senior Copywriter and Editor, Michelson Found Animals

Managed a team of three writers, writing hundreds of articles, each amassing up to 1 million pageviews.
Did keyword research using SEMrush and Moz (SEO software), analyzed data via Google Analytics and presented weekly reports to senior leadership.
Project manager for a content migration which increased site pageviews by 300% in 3 months.
Worked with the Director of Marketing and Chief Marketing Officer to create the editorial calendar.
Wrote all copy, including signage, blogs, white papers, banners, ads and YouTube videos.

June 2016-November 2018

Director of Marketing Communications, NeySea

Worked with Managing Director to devise all marketing, advertising and public relations strategies.
Oversaw development of all creative materials, including conception, design and copywriting.
Wrote all press releases, collateral, white papers, website copy and research papers.

March 2017-June 2017

Contract Senior Copywriter and Editor, ZipRecruiter

Hired five writers and managed and edited the work of seven writers, producing 60 SEO pages per week.
Assigned and edited SEO work via Moz (keyword research SEO software) and published via WordPress.
Wrote copy for three nationally aired radio advertisements.

May 2015-March 2016

Contract Senior Copywriter and Editor, BOB Gear and Britax Child Safety

Collaborated with the VP of Marketing, Director of Digital Marketing and Brand Managers.
Established a style guide, content strategy and project calendar for the United States division.
Wrote and edited all copy, including catalogues, packaging copy, video scripts and website content.
Built and published A+ product pages on Amazon.
Worked with the Social Media Manager to devise a social strategy and write and publish daily posts.

December 2014-February 2015

Contract Senior Copywriter and Editor, The ClearPath Foundation

Worked with the CEO and Creative Lead to determine content strategy.
Managed a four-person research and writing team.
Edited more than 250 pages of copy in Adobe Experience Manager (AEM).
Wrote scripts for live-action and animated video shorts.
Collected user feedback and synthesized reports for senior leadership based on the findings to inform future content strategy.

April 2013-December 2014

Senior Copywriter and Editor, Red Ventures

Managed and mentored a SEO (natural search) and content marketing staff of six writers and editors, producing hundreds of pages of copy each month.
Served as Senior Writer and Editor, crafting all copy and editing the work of Junior Copywriters, for the American Express, ADT, Verizon and AT&T accounts.
Presented to internal and external stakeholders and collaborated with marketing directors to determine a content calendar.
Used split (A/B) testing and best copywriting practices to increase profit per visit by 44% and approved card applications per visit by 25% for the American Express account.
Wrote marketing emails, blogs, news releases, infographics, product descriptions, Google AdWords copy, headlines, calls to action (CTAs) and paid search experiences for mobile, tablet and desktop.

June 2012-April 2013

Junior Copywriter, Red Ventures

Wrote dozens of print materials, including consumer guides, instruction manuals and newsletters.
Crafted and posted weekly updates for Twitter, Facebook, Instagram and Pinterest.
Worked with marketing directors, CX/UI/UX analysts, art directors, designers and developers.
Wrote and produced 24 radio commercials and content marketing videos for YouTube and Vine.
Wrote and edited as many as 4,000 words per day of SEO copy and blogs for various business-to-business (B2B) and business-to-consumer (B2C) brands, including Verizon, AT&T and DIRECTV.
Wrote a news release picked up and republished by more than 400 websites.

September 2011-June 2012

Freelance Copywriter, Red Ventures

Utilized content spinning software to generate thousands of pieces of original content per day.
Worked with marketing analysts to conceptualize content.
Wrote hundreds of pages of SEO copy.

Education

2006-2010

Hampshire College, Amherst, MA

Bachelor of Arts with a concentration in Creative Writing and Theater