A Copywriter, Editor and Project Manager.
CV
Professional Summary
I'm a Copywriter, Editor and Project Manager in Los Angeles with 12 years of experience. My education in creative writing and theatre instilled in me the ability to connect with my audience. Today, I use that ability in marketing and advertising.
I identify client needs to craft impactful copy that influences consumer behavior. I specialize in managing teams of writers and editors that create marketing magic through the power of words. I've written for all mediums including digital, print, video and radio.​
Skills
Content Strategy Writing Team Management
Branding Social Media Video Content Google Analytics Creative Initiatives HTML WordPress Project Management
Work Experience
March 2021-Present
Copywriter and Editor, The Recording Academy
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Set copy voice and tone for the Recording Academy, Grammys and MusiCares.
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Wrote and/or edited all copy, including Grammy rulebook, banners, social posts and press releases.
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Triannually edited and project managed 210 Billboard Magazine ads in three days for Barbie, Star Wars, Taylor Swift and more.
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Served as Editor-In-Chief and Project Manager of the 180-page annual Grammy program book.
August 2020-Present
Copywriter, ICON Creative Agency
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Execute and edit all copy, including packaging, websites, taglines and pitch decks.
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Collaborate with the Creative Director and Art Directors to develop style guides.
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Work directly with clients to ensure all deliverables align with their vision for their brand.
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Carry out competitor research and analysis for clients.
October 2017-September 2019
Senior Copywriter and Editor, Michelson Found Animals
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Built a team of three writers, writing hundreds of articles, each amassing up to 1 million pageviews.
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Did keyword research (SEMrush), analyzed data via Google Analytics and presented weekly reports.
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Project manager for a content migration which increased site pageviews by 300% in 3 months.
June 2016-November 2018
Director of Marketing Communications, NeySea
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Worked with Managing Director to establish all marketing, advertising and public relations strategies.
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Oversaw development of all marketing materials, including conception, design and copywriting.
March 2017-June 2017
Contract Senior Copywriter and Editor, ZipRecruiter
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Hired five writers and managed and edited the work of seven writers producing 60 SEO pages per week.
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Assigned and edited all SEO work using Moz (SEO software) and published pages via WordPress.
May 2015-March 2016
Contract Senior Copywriter and Editor, BOB Gear and Britax Child Safety
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Collaborated with the VP of Marketing, Director of Digital Marketing and Brand Managers.
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Established a style guide, content strategy and project calendar for the United States division.
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Wrote and edited all catalogues, packaging copy, video scripts and digital content.
December 2014-February 2015
Contract Senior Copywriter and Editor, The ClearPath Foundation
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Worked with the CEO and Creative Lead and managed a four-person research and writing team.
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Wrote video scripts and edited more than 250 pages of copy in Adobe Experience Manager (AEM).
April 2013-December 2014
Senior Copywriter and Editor, Red Ventures
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Managed a content team of six writers and editors, producing hundreds of pages of per month.
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Used split (A/B) testing to increase profit per visit by 44% and approved applications per visit by 25%.
June 2012-April 2013
Junior Copywriter, Red Ventures
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Wrote video and radio scripts, blogs, news releases, infographics, product descriptions, Google AdWords copy, headlines, calls to action (CTAs), paid search copy, consumer guides, manuals and newsletters.
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Crafted and posted weekly updates for Twitter, Facebook, Instagram and Pinterest.
September 2011-June 2012
Freelance Copywriter, Red Ventures
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Wrote and edited more than 4,000 words per day of SEO copy for various business-to-business (B2B) and business-to-consumer (B2C) brands, including American Express, Verizon, AT&T and DIRECTV.
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Wrote a news release picked up and republished by more than 400 websites.
Education
2006-2010
Hampshire College, Amherst, MA
Bachelor of Arts with a concentration in Creative Writing and Theatre